Last week’s projects included an off-shoot logo for one of my favorite clients. Chef Darryl Dinning of Panachè Catering has been a great example to me over the past several years here in Nashville. His example of hard work and excellence is tremendous. Chef Dinning requested a logo that contains elements of his current working logo, but represents his new venture, “Panachè After Dark / Studio One.” It is an urban event that will feature his culinary offerings in combination with a musical scene.
You’ll see how I integrated the current color scheme (seen in the logo below) with the new offshoot. This direction shows a fingernail moon which pushes the “After Dark” theme, then we resonate with Studio One last. The Panachè “P” is used in almost all of the collateral that I design for them (in combination with a light weight line of a circle), as I find it to be one of the most elegant elements of their current logo. I did not design their current web site.
The original logo was created by another designer several years ago. Since then, I have been Panachè’s primary designer, integrating this logo into print pieces, web files, menus, business cards, etc. I have made a few minor adjustments after they asked me to recreate this logo in vector: I added the color, outer glow, line weight on the name, changed the “catering” to “Catering, Inc.” and when applied to print I increase the line weight of the name to increase legibility.
More to come for Panachè, as they team up with a local college cafe!