One of my clients has a trifecta happening in his organizational branding. Three ministries, all located in Southern California! All three of these ministries are linked to my client, who requested the inclusion of Hebraic lettering to represent his ministry.
The first entity is Fusion, which is an amazing ministry I might add. Back to the Hebrew lettering — if you are familiar with Hebrew you can find a Shin in the flame of the Fusion logo above. There is SO much to say about the Fusion mark, but I will just touch on the visual basics… In addition to the Shin, we have a matchstick, strike line, candle and flame (all in a sort of stained glass graphic style) that speaks to the “igniting” arm of the tagline. This logo was a collaboration with consultant Wayne Headley and I, and we felt truly blessed by this inspiration.
After collaborating with Wayne on Fusion’s logo, I was asked to create another logo for a second entity — a congregation in Malibu. This logo had to include the Hebraic characteristic as well, so I incorporated the Ayin into the flame of the Ascend logo. I accompanied the flame with the cool blue waters of Malibu and an open, airy type treatment. Again, there is an entire document of inspiration with this logo, but you can catch the more obvious messages without my lengthy narrative.
All of our proofing and consultation happened over email, phone, and text. You can imagine the amount of time and effort it takes to create a new logo, so adding the distance to that process was really challenging. We were successful after a few months of drafts and tweaks, so the Ascend Malibu logo you see has been launched!
What’s next? We are hoping to develop a new look for the Los Angeles group, Ruach L.A.
Stay tuned for that one…